Since last week at Build-A-Bear Workshops, you can build your own My Little Pony character. Die-hard fans will appreciate that you can specifically build your own Pinkie Pie or Rainbow Dash. For My Little Pony: Friendship Is Magic super fans, this is a time of great rejoicing and/or gnashing of teeth (if you’re obsessed with Twilight Sparkle, Applejack, Rarity, or Fluttershy; not to mention the spate of secondary characters). In fact, the more you delve into the world of My Little Pony: Friendship Is Magic, the more you realize that this isn’t just a tv show with a tie-in product line. For many, it’s a lifestyle that cuts across every media and is a bone-fide cultural touchstone. Just ask any Brony or Pegasister when you meet up at PonyCon.
|This is pony Pinky Pie|
|Pinky Pie's eye, created in classic|
Hasbro was founded in 1923 as the Hassenfeld Brothers, a family business that sold textile remnants. They eventually created a line of children’s products like pencil cases from the remnants. The Hessenfeld Brothers’ first toy hit was 1952’s Mr. Potato Head; and in 1954, the company became a Disney major licensee. In the sixties, G.I. Joe accounted for two-thirds of their sales. By 1968, the company officially changed its name to Hasbro Industries. In 2010, the digital cable and satellite television channel The Hub replaced the Discovery Kids channel as a joint venture of Discovery Communications and Hasbro. One of The Hub’s first original shows is the present incarnation, My Little Pony: Friendship Is Magic, outstripping the appeal of either of its former incarnations, the largely forgettable My Little Pony television series from 1984 or My Little Pony Tales from 1992. For My Little Pony, third time’s a charm. Big time.